NYC MERCHANIDSE X VIVANT GARDE

Founded by a New Yorker, for New Yorkers.

Since 2003, we’ve been celebrating New York City through streetwear. What began as Vivant Garde, an independent NYC brand, is now part of NYC Merchandise—your home for premium neighborhood-inspired apparel. Every design is created in New York, printed to the highest standards, and honors the culture and energy of the five boroughs.

“Not a place, it's a dream.” - Ralph Ellison

How We Give Back

We embarked on a mission to bring the spirit of every NYC neighborhood to life by giving back to the city. With each design, we give back 5% of proceeds to feed the homeless.

Go to https://www.foodbanknyc.org/ to learn more.